About Us
Hello Baby 101 exists to empower parents with honest, practical, and thoughtful advice so you can make confident choices for your family.
We know parenting isn’t one size fits all. That’s why our content is for every caregiver, whether you’re a mum, dad, grandparent, or expecting your first little one. From the first trimester to first birthdays and beyond, we’re here to guide you every step of the way.
What We Do
Hello Baby 101 features:
- Expert-led buying guides and product reviews
- Hands-on weaning and baby gear insights
- Real-life parenting tips and checklists
- Thoughtfully curated gift ideas for every occasion
Our goal is to guide you through the world of baby essentials and everything that follows in early parenthood.
Why Trust Us?
Our reviews are independent and experience based, shaped by real parents and hands-on testing. We may earn affiliate commissions from the products we feature, but our recommendations are never paid for and always made with your best interest in mind.
We also work closely with parenting experts to ensure that all our guides and tips are grounded in evidence, experience, and empathy.
Meet the Team
We’re a small, passionate team of writers and parents who truly understand the ups and downs of parenting. Every piece of content we share is written with care, research, and a genuine desire to support families through real-life experience.
✏️ Ozlem Ergen
Ozlem is a hands-on mother of two with a deep passion for family life and early childhood development. Alongside her professional work in architecture, she draws on her parenting journey to write supportive, relatable, and practical guides for other new mums. From newborn checklists to baby gear reviews, Ozlem focuses on what truly helps parents feel more confident and prepared during those early years.
Read more articles by Ozlem
✏️ Lily Harper
Lily is a lifestyle writer and product reviewer with a strong background in family and baby content. She combines a knack for research with a passion for testing real products in real situations. Whether she’s comparing weaning essentials or reviewing the latest baby toys, Lily’s focus is always on practicality, value, and what truly works for busy parents. Her writing is clear, approachable, and packed with useful advice you can trust.
Read more articles by Lily
Let’s Stay Connected
We love hearing from you! Whether you have a product question, a topic you’d like us to cover, or just want to say hello, you can reach us at:
📧 hellobaby101blog@gmail.com
Or follow us on social for tips, updates, and honest parenting moments.